Welcome!

My name is Yuna Choe, and I am a PhD Candidate in the Marketing department at Mays Business School, Texas A&M University.

My substantive research interest is in exploring the factors that influence consumers' financial and spending decisions and understanding psychological factors that explain consumer behavior.

I employ a diverse set of methods to study important issues in understanding consumer behavior, including lab experiments, large-scale surveys, field experiments, and secondary datasets.

After graduating from Sheldon High School in Eugene, Oregon, I relocated to Korea where I obtained a B.S. in Economics with a double major in Business Administration from Korea University in Seoul, and a M.S., in Marketing from Seoul National University. I joined Mays Business School, Texas A&M University in 2016.